A few words about this project:

Taw9eel.com is one of my largest projects so far. Located in Kuwait. I teamed up with KuwaitBES to work with them from 2008 until 2010 and produced multiple materials in the Design and Marketing areas, including their website’s complete redesign which got us the 2010’s eAward for the Best Kuwaiti eCommmerce Site.

My participation:

I completely redesigned their Corp Identity; developed several ad campaigns for both, print and digital media. Generated branding, activated and planned their social accounts’ functionality. I created Packaging Concepts and created a website for their main store and for their sibling businesses as well.

A very lost company.

Even though Taw9eel is a company founded by business men who are really good at businesses, their vision for an online one was not as sharp as it was for a physical one. Their website was a mess, their logotype was very old-looking and their sales logistics were completely wrong.

They hired KuwaitBES and me to team up and build their store’s concept, identity and train them to create a solid presence on the social networks.

Rookies in design taste.

The Arab community has a reputation for being bad at choosing the aesthetics that will represent their companies. And Taw9eel was no exception. We had to ditch completely what they already had and start over.

A fresher family look.

Despite the long hours of debate, they decided their logotype would not be changed, so we had to improve it and to work the whole identity from there.

WE DID A FEW AD CAMPAIGNS

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A FEW ILLUSTRATIONS FOR A PACKAGING CONCEPT

AND THE WEBSITES FOR THEIR SIBLING STORES