A few words about this project:

Laudtec is one of the largest producers of phone cases in all China.

On March 2014, they decided to start working on a retail infrastructure that would allow them to setup smaller stores open to the public. And they started exploring the idea of coming up with a fresher look for their brand.

A friend of mine was working as a Creative Consultant for them and asked me to come up with a new concept for them.

My Participation:

I teamed up with their Creative Consultant and we completely reinvented their corporative identity, giving it a fresher, friendlier and social edge that would allow them a quick acceptance in the consumer market.