A few words about this project:
Laudtec is one of the largest producers of phone cases in all China.
On March 2014, they decided to start working on a retail infrastructure that would allow them to setup smaller stores open to the public. And they started exploring the idea of coming up with a fresher look for their brand.
A friend of mine was working as a Creative Consultant for them and asked me to come up with a new concept for them.